The work behind the thinking.

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Research

• ResearchIn preparationThe quiet years: how homeowners shortlist before they sellThe period between the first idle appraisal check and the first agent conversation, and what an agent can legitimately observe during it.
• ResearchIn preparationAppraisal-intent signals across twelve months of platform dataWhat repeat address lookups, comparable-sale views and watch-through rates actually predict about a listing conversation.
• ResearchIn preparationOne agent, 1,400 homes, eighteen monthsWhat a single territory looks like when the same system runs without interruption: what was built, what it cost, what it returned.

Essays

• EssayDecember 2025Month four is where most systems are abandoned →Recognition compounds slowly and then quickly.
• EssayIn preparationThe end of the interruption eraCall connect rates, door-knock conversion and letterbox recall have all moved the same way.

Playbooks

• PlaybookFebruary 2026The Digital Farming Playbook →Building a 1,500-home digital core area: replacing the letterbox drop with proximity and frequency, while keeping the local relationship intact.
• PlaybookJanuary 2026Facebook ad structures that survive week three →A comparison of ad structures across markets, with the measurable reasons familiar formats stop performing after the third week.