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Jordan Bain

Modern Prospecting Launchpad

You don’t need another prospecting idea.
You need the system actually built.

Most prospecting starts when a homeowner is already thinking of selling. By then, every agent is competing for the same opportunity.

Six weeks. Built for you. No ongoing retainer.

See if Launchpad fits my market →

Launchpad builds the digital system that gets you in earlier — then tests it in your market and hands it over.

The old model

Prospecting is still designed around the moment of intent.

  1. Call
  2. Letterbox
  3. Email
  4. Door knock
  5. Follow up
  6. Then wait

Modern Prospecting builds recognition before readiness.

The timeline

The decision has seven stages. Most prospecting arrives at stage six.

  1. 01

    Unknown

    No agent occupies the thought.

  2. 02

    Recognised

    A name starts to appear locally.

  3. 03

    Familiar

    The name stops feeling like advertising.

  4. 04

    Curious

    A private question about value forms.

  5. 05

    Engaged

    The question becomes an observable signal.

  6. 06

    Appraisal

    The call most prospecting waits for.

  7. 07

    Listing

    The decision was largely made earlier.

Almost all prospecting concentrates on the last two stages, where every other agent is already competing. The Framework is built to operate from stage two, when a homeowner is not yet a seller and attention is comparatively cheap.

The framework

Four principles. Everything else is implementation.

  1. 01

    Proximity

    Be near the decision long before the decision is made. A tight core area, not scattered coverage.

  2. 02

    Repetition

    Recognition is built by frequency, not effort. Appearing unremarkably every week beats one good campaign.

  3. 03

    Evidence

    Homeowners look for proof of competence, not persuasion. Show the work; skip the claim.

  4. 04

    Ownership

    The system belongs to the agent. Data, accounts and audiences sit with the person whose name is on the sign.

Explore the framework ↘

Evidence

Built in live markets, not theory.

700+
Agent accounts
Australia and New Zealand
400K+
Homeowner leads
Platform-recorded
3.6K+
Listings
Reported and recorded
8 yrs
Of stress testing
The basis of the model

These figures describe the body of work behind the methodology, not a promised result for any individual agent.

Read the research ↘

In their words

“In the digital space we have a lot of people who spin a lot of sh*t about leads and listings. Jordan is the real deal.”

Tom Panos

Real Estate Coach

“The best in the business at generating genuine seller leads. I've listed and sold plenty of homes on his system, and added hundreds of pipeline sellers.”

Adrian Bo

Real Estate Coach

“I've worked with Jordan since 2019 and referred more than 30 agents, including multiple Chairman's Elite performers. He builds systems that keep working.”

Riley Neaton

Real Estate Agent

Implementation

The framework is the thinking.
Launchpad is how it gets built.

We build the digital prospecting infrastructure — pages, presence, signal capture and follow-up — inside accounts you own. It starts with a personal brand strategy session.

  1. 01StrategyDefine the core area, the homeowners in it and how you show up there.
  2. 02BuildCreate the pages, presence, signal capture and follow-up infrastructure.
  3. 03LaunchConnect, test and launch the system alongside the prospecting you already do.
  4. 04OptimiseRefine it using early homeowner response in your own market.
  5. 05OwnershipHand over the working system, accounts and process, built so you or a team member can run it without depending on an agency.

Six weeks. Built for the agent, tested in their market, then handed over.It adds a persistent digital presence to the prospecting you already do. You or a team member can keep it running afterwards without becoming an advertising specialist.

Launchpad build, once-offAU $2,000 + GST · NZ $2,200 AUD

No ongoing retainer. You own the system and data. PocketAppraisal and ad spend are separate.

See if Launchpad fits my market ↗

The economics

What it has to be worth before it is worth doing.

One scenario

1 additional listing can
cover the first-year
total.

The inputs behind it

The first-year total is the once-off Launchpad build plus twelve months of PocketAppraisal and advertising. It is not the Launchpad price.

Current listings a year
18
Target listings a year
30
Average GCI a listing
$20,000
Additional appraisals needed
34/year
Launchpad build (once-off)
$2,200
Ongoing costs, 12 months
$4,764
Estimated first-year total
$6,964
Additional GCI at target
$240,000
Calculate your numbers ↘

Supporting technology

One part of the system needs somewhere for homeowner curiosity to go.

Curiosity about value is private, and it arrives long before anyone is willing to speak to an agent. PocketAppraisal is the low-commitment place that question can land, which turns a private thought into an observable signal you can act on.

PocketAppraisal captures intent. Launchpad builds the infrastructure that creates awareness, identifies signals and nurtures intent.

Explore PocketAppraisal

Australia ↗New Zealand ↗

Build a prospecting asset you eventually own.

We build it. Test it. Improve it. Then hand it over.

See if Launchpad fits my market ↗

45 minutes. No obligation to proceed.