“In the digital space we have a lot of people who spin a lot of sh*t about leads and listings. Jordan is the real deal.”
Modern prospecting
Listings shouldn’t depend on calling a cold database and hoping the timing is right.
I help real estate agents build always-on digital prospecting systems, so the homeowner already knows who you are before they decide to sell.
Two ways to use the system
Capture homeowner intent with the software.
PocketAppraisal gives homeowners a useful property experience and gives agents a way to identify appraisal intent earlier.
Have the prospecting infrastructure built for you.
Launchpad builds the pages, digital presence, signal capture and follow-up around the prospecting you already do, then tests it in your market and hands it over.
Basis of observation
- 700+
- 400K+
- 3.6K+
- $62M+
“The agents who win listings aren't always the best agents.
They're the ones people remember first.”
Observations
Three observations,
repeated across every market.
Most systems are abandoned before they compound.
Across the campaigns I have observed, strategy changes tend to cluster around month four, often just as enquiry begins to improve.
Only a small fraction of a market is selling at any one time.
Advertising aimed only at owners already on the market puts you in a bidding war with every other agent for the same few homes.
Agents who own their data compound. Those who rent it start again.
A rented audience disappears the day you stop paying for it. Owning the list, the accounts and the content is what turns years of activity into an asset.
The Modern Prospecting Framework
Four principles.
Everything else is implementation.
Proximity
Be near the decision long before the decision is made.
Repetition
Recognition is built by frequency, not by effort.
Evidence
Homeowners look for proof of competence, not persuasion.
Ownership
The system belongs to the agent, not the supplier.
Endorsements
Launchpad
Six weeks. Built for you, then handed over.
Most suppliers keep operating the system and keep charging for it. This one ends with you owning the accounts, the data and the understanding to run it without me.
- Strategy
- Build
- Launch
- Ownership
What happens in each stage
- 01 · Strategy
- Market mapping, audience and positioning against the agents you actually compete with.
- 02 · Build
- Capture, data infrastructure and automation, assembled once inside accounts you own.
- 03 · Launch
- Testing and refinement until the numbers behave predictably rather than occasionally.
- 04 · Ownership
- Full handover and training, so the system runs without me.