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Jordan Bain

Jordan Bain · AgentXP

It’s a market to build, not hunt.

The seller starts choosing before they enquire.

AgentXP explains what happens before the enquiry. ProspectingXP puts it to work. AppraisalXP makes intent more visible.

See ProspectingXP Read the thinking

01  Before the enquiry

Most prospecting starts too late.

  1. 01Attention
  2. 02Familiarity
  3. 03Trust
  4. 04Intent
  5. 05Conversation

02  The XP system · The thinking

AgentXP

One way of thinking. Two ways to use it.

How the choice of agent forms before anyone calls.

03  The implementation

ProspectingXP

Repeated, useful visibility in the market you want to own.

04  The intent layer

AppraisalXP

Somewhere useful for property curiosity to surface. (opens in a new tab)

05  Basis of observation

Eight years of campaigns across Australia and New Zealand.

700+

Agents

Accounts run

400K+

Leads

Platform data

3.6K+

Listings

Agent-reported

$62M+

GCI

Agent-reported

First-party data from agent accounts. Leads are platform-recorded. Listings and GCI are agent-reported and rounded down.

ResearchAnnual research · 2026The State of Modern Prospecting 2026What campaign data shows about how homeowners choose an agent.Read the research

Prospecting still works.

Build it around your market.

See ProspectingXP